Kraft singles bold slices (Mobile)
Copywriter: Amy Patel
Tagline: Cheesier than you think.
Kraft's newest product is geared toward single men and invites them to be bold as the cheese being sold. So why not target them on an app where they often waste more time than on Facebook?
Kraft's "Tinderella" invites interested men to share their cheesiest pickup line before redirecting them to a commercial for the product. Viewers are then invited to share their boldest, cheesiest pick-up lines on Twitter with the hashtag "#krafttinderella" for a chance to win a trip fit for the boldest man in the mix.